Kentucky Bourbon Brand Messaging & Social Media

What if there was a story so rich that after almost 250 years…it was only just beginning? And how do you honor a legacy so strong it becomes an entire state’s identity?

Kentucky Bourbon. Two simple words that say more than any one person, historian, expert or brand ever could. The Kentucky Bourbon brand is the world’s official authority on all things Bourbon, created to invite whiskey lovers worldwide to discover the heart and soul of America’s spirit–straight from the source.

From the website copy to blog posts, social media, brand guidelines and press releases, I was honored to raise a glass and help define the Kentucky Bourbon brand voice, tone and social media. Of course, I did this in partnership with my friends at Onefold, who did an exceptional job at establishing the brand's visual identity.