Holly Hill Social Media Strategy

If you know Kentucky food, you know Ouita Michel. After all, she is an eight-time James Beard Award nominee and has been a guest judge on Bravo’s Top Chef series.

As someone who has always always made locally grown ingredients a priority in her restaurants, Ouita's commitment to quality and sustainability have earned her countless accolades.

Needless to say, I was honored to support Ouita and her team as they prepped for the launch of her new brand, Holly Hill, which celebrates the relationship between people, places and ingredients—one story, one dish, one memory at a time.

Working closely with SparkBase Consulting, I mapped out a detailed social media strategy for the Holly Hill team to use as a guiding resource while launching their new accounts.