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Kentucky Tourism Social Media
Social Media Strategy, Social Media Management, Content Creation, Copywriting, Social Media Consulting
In Kentucky, Bourbon and horses are only the beginning—so I set out to create a social media presence that would give audiences an inside look at what it’s like to #TravelKY.
Working alongside Kentucky Tourism and global travel agency Miles Partnership, I crafted a social media strategy that improved engagement, increased brand awareness and boosted website referrals.
From hidden local gems to outdoor adventure, culinary tourism and more—I loved helping create dynamic content across Facebook, Instagram and Twitter. And, when Bravo’s Top Chef headed to Kentucky for season 16, I was right there to invite fans worldwide to discover why it’s Better in the Bluegrass.
