GE Appliances Code of Ethics

With a new Corporate Citizenship brand and report in place, GE Appliances was ready transform their Code of Conduct, a document that outlines the underlying framework for how they manage risks and conduct business. To help make their vision a reality, I teamed up with Onefold to strategically reimagine The Code.

Working closely with GE Appliances' legal team, I helped develop a new framework, tone, look and feel for the piece. Created with the goal of empowering employees and anyone the company does business with to always make good decisions, the Code of Ethics is a guiding resource that clearly outlines the policies, procedures and principles that govern the way they operate.

The goal was to not only bring the design up to speed, but to ensure that the contents and messaging spoke to audiences in a useful, approachable way. In addition, we helped GE Appliances raise awareness for The Code across internal and external communications channels.