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GE Appliances 2022 Company Report
Copywriting, Content Strategy, Social Media, Graphic Design
With appliances in half of U.S. homes, GE Appliances is powered by inspiration, innovation and the commitment to serve their consumers, customers and communities.
As the fastest-growing appliance company in the country, GE Appliances is on its way to becoming the number one home ecosystem company in the U.S. To help shine a light on the mindset of innovation, inclusivity and infinite possibilities that's fueling their ambition to create what's next, I teamed up with Onefold to help create the company's first-ever annual report.
Working closely with cross-functional teams, together we provided the strategic guidance and creative services required to help bring their digital report from concept to fruition. While Onefold took the lead on visual direction and asset management, I headed up research, content gathering, copywriting and the social media plan.
A variety of materials were created to support the launch of the report, including the 2022 Corporate Citizenship report, the 2022 Economic Impact report and an at-a-glance brochure.
