Crane Payment Innovations Customer Resources

As the leader in world-class, automated payment solutions, Crane Payment Innovations (CPI) has a deep understanding of the ever-changing retail landscape. So when COVID-19 hit, they knew they needed to equip their sales teams with a suite of content-based tools that would facilitate customer outreach, and open the conversation about how payment technologies will evolve in the new retail environment.

I stepped in to provide copywriting services, working closely with CPI to ensure that the content provided would remain relevant long after the pandemic ends. From payments and public health to staying safe at the point of sale, it was my goal to make each article as useful and informed as possible. A white paper, “The New Normal: Navigating the Future of Retail Payments,” offered a more in-depth look at how emerging social patterns will forever change the way we shop and the way we pay.